Event marketing importance boils down to growing your credibility. Partners and customers get a chance to interact with a brand in person and find it more trustworthy. This makes events a golden networking opportunity. 75% of business owners say that the chance to make useful contacts is their primary reason for participating in events.

Holding or attending events is a powerful part of a healthy lead acquisition strategy. Large business meetings gather an audience which has an interest in your field, product, or new opportunities in general. Chances are the attendees will become warm leads and loyal customers later on.

Events are an excellent opportunity to boost customer loyalty. People visit conferences or seminars not only to make contacts and absorb new knowledge but also to get away from their routines and have a good time. Such positive experiences create a strong emotional connection with a brand. Thus, holding events may be a good strategy for relationship marketing.